July 23, 2020
XACTV Network TV News 7.23
TV BY THE NUMBERS News and morning talk shows dominated the iSpot.tv rankings for the…
July 15, 2020
XACTV Network TV News 7.15
COVID-19 IMPACT ON ADVERTISING Average media plan lead-time has been cut by 45% since the…
July 9, 2020
XACTV Network TV News 7.9
OPENING (AND CLOSING) With a resurgence in cases in the US, the Harris Poll COVID-19…
July 1, 2020
XACTV Network TV News 7.1
REOPENING & MESSAGING The Wall Street Journal (wsj.com; 6/24) describes why post-lockdown marketing may be…
June 24, 2020
XACTV Network TV News 6.24
SYNDICATION A special edition of Cynopsis (6/23), dedicated to the syndication upfront highlights its dependable…
June 17, 2020
XACTV Network TV News 6.17
ECONOMY The co-founder and CEO of MediaRadar hosted a webinar that focused on America’s return…
June 10, 2020
XACTV Network TV News 6.10
ECONOMY A Pivotal Research survey in Mediapost (6/5) reports that the advertising rebound began in…
June 3, 2020
XACTV Network TV News 6.3
BRAND RESPONSE New research from Morning Consult in Mediapost (Subscription; 6/2) surveyed 1,190 Black and…
May 27, 2020
XACTV Network TV News 5.27
UPFRONT Broadcasting & Cable (5/22) is reporting that advertisers took 15% - 25% of their…
May 20, 2020
XACTV Network TV News 5.20
OPEN FOR BUSINESS TVB updates a document detailing the status of stay-at-home orders for each…
May 13, 2020
XACTV Network TV News 5.13.20
OUTLOOK The third wave of Advertiser Perception’s coronavirus survey was released (fielded 4/16-4/20), indicating Q3…
