The XACTV® Advantage
Machine Learning
Accelerates estimating and optimizing, improves decision-making, and guarantees the delivery.
Balanced National Distribution
Maximizes efficiencies while ensuring that local spots are allocated proportionally across the representative markets.
Creative and Market Flexibility
Advertisers can adjust their creative by market and by region, as well as ensure specific geographies.
Timely & Transparent
Customized reporting including an automated online RFP, third party verification, performance validation, and a detailed advertiser dashboard.
100% Nielsen Guarantees
Pure Nielsen posting methodology. NTI or NSI.
80%+ Coverage
Minimum national coverage can be customized based on your target, locations, or product availability.
OTT at Scale:
The Power of TV with the Precision of Digital.
Customize Your Broadcast
XACTV® Automation Aggregates Engaged Local Audiences at Scale.
Proven Performance
Delivering engaged local audiences with high quality broadcast on a national scale. Ratings are 100% Nielsen guaranteed (NTI or NSI) with an average client delivery of 103%, and consistent delivery across major categories:
Impression Delivery Across All Verticals
Case Studies
Objective:
Access Early Morning Inventory on Broadcast to compliment national plan to expand reach and deliver more efficient cost.
Strategy:
Utilize Automated Unwired TV network to aggregate local market broadcast inventory achieving national scale.
Results:
101
National NTI delivery guaranteed 101%
26
26% savings vs National CPM
1
1 National Plan
Objective:
Increase available supply for Early Morning News, including national network news, to mitigate current national cost increase
Strategy:
Early Morning news placement inclusive of Today Show, GMA, CBS This Morning, and local news
Results:
65
65% of Impressions to Air in Big 3 Morning Shows
35
35% of Impressions in Local News
11
11% Efficiencies vs. National CPM
100
100% Delivery
Objective:
Expand reach and programming to supplement national campaign. Define specific programming that will reach targeted diners
Strategy:
Target off net comedies and news programming not available for typical national purchase, to air in conjunction with national cable plan
Results:
50
50% Impressions 8 Targeted Comedies
50
50% Impressions Local Evening and Late News
113
113% Delivery & Expanded Reach Outside of Cable Plan
