Better find your people
XACTV delivers the ENTIRE video marketplace, helping marketers efficiently expand their reach with quality inventory, custom audiences, cross-channel strategies, optimized efficiency, and measurable results.
Broadcast
- All dayparts and genres
- Trusted local news
- Creative & market flexibility
- Access all 210 DMAs
- Nielsen guaranteed + 3rd party verified
Cable
- Over 150 networks
- No minimum budgets or dayparts
- Custom audience planning & attribution
- Weekly optimizations
- Granular inflight reporting
CTV
- Over 1 billion monthly impressions
- AVOD, FAST, vMVPD, FEP, OEM
- Guaranteed quality
- Precise audience targeting
- Brand safe & frequency controlled
PMP
- Self-service
- Your hands on Keyboard
- Deliver savings with our Deal ID
- Inventory & data control
- Seamless dashboard Integration
Sports
- Customized high-profile events across Broadcast, Cable and Streaming
- Live in-game
- Lower out-of-pocket
- Impression guarantees
Hispanic
- The only Spanish language unwired
- Top networks, stations, and genres
- Balanced distribution by time-period
- Valuable delivery
Meet Artii: Our Everything Video Platform
AI-powered (proprietary) and infused with data (you name it), our everything-video platform custom optimizes 1st and 3rd-party audiences across broadcast, cable, and streaming.
Proven Performance
Delivering engaged audiences by daypart and platform across all industries.
Ratings are 100% guaranteed with an average client delivery of 104%
CONSISTENT CLIENT DELIVERY
Note: Goal vs. Achieved Impressions. Based on 4Q23 through 3Q24 final tracking.
Case Studies
Objective:
Access Early Morning Inventory on Broadcast to compliment national plan to expand reach and deliver more efficient cost.
Strategy:
Utilize Automated Unwired TV network to aggregate local market broadcast inventory achieving national scale.
Results:
101
National NTI delivery guaranteed 101%
26
26% savings vs National CPM
1
1 National Plan
Objective:
Increase available supply for Early Morning News, including national network news, to mitigate current national cost increase
Strategy:
Early Morning news placement inclusive of Today Show, GMA, CBS This Morning, and local news
Results:
65
65% of Impressions to Air in Big 3 Morning Shows
35
35% of Impressions in Local News
11
11% Efficiencies vs. National CPM
100
100% Delivery
Objective:
Expand reach and programming to supplement national campaign. Define specific programming that will reach targeted diners
Strategy:
Target off net comedies and news programming not available for typical national purchase, to air in conjunction with national cable plan
Results:
50
50% Impressions 8 Targeted Comedies
50
50% Impressions Local Evening and Late News
113
113% Delivery & Expanded Reach Outside of Cable Plan
Objective:
Secure multi-round placement within the NCAA March Madness Tournament without the constraints of
category exclusivity, while achieving comparable efficiencies within a targeted geography, guaranteed ratings, and no match spend requirement.
Strategy:
Achieve in-game placements across 24 priority markets, at an advantageous out of pocket cost as well as competitive CPM, while ensuring in-flight delivery.
Results:
129
129% Final Over-Delivery, inclusive of in-game bonus units
12
12% Cost Efficiencies as compared to Network Direct
100
100% Live In-Game Placements
