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News
February 22, 2019

Automation and AI: The Future of Advertising Media Buying Has Arrived

In the coming years, the media entities that succeed won't be the ones that simply…
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News
December 10, 2018

Think National, Act Local (Or the Reverse!)

One of the unintended benefits of modern-day TV's digital and data renaissance is the unmistakable…
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News
August 2, 2018

Buy Local. Reach National. Technology and the Rise of the Unwired Network

Buying media from an unwired network was similar to a game of pin the tail…
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News
May 16, 2018

XACTV’s Melissa Moschetti on Tapping Into IBM-AI to Build a Linear National TV Service

Just a few years ago, use of the word "linear" was redundant when describing network television…
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