Efficiently Expand Your National Reach.

XACTV℠ Network, the automated unwired TV solution, helps advertisers efficiently expand their reach by accessing, optimizing, and tracking TV inventory; delivering local audiences on a national scale.

The XACTV℠ Advantage

  • Our customized approach aggregates local inventory by daypart, audience, genre, or program-specific advertiser requirements; all in a trusted, transparent environment.
  • Our proprietary platform is powered by machine learning technology that accelerates estimating and optimizing; ensuring a balanced national distribution and precise reporting.
  • Ratings are 100% Nielsen guaranteed, with an average client delivery of 103%.

Machine Learning

Accelerates estimating and optimizing, improves decision-making, and guarantees the delivery.

Balanced National Distribution

Maximizes efficiencies while ensuring that local spots are allocated proportionally across the representative markets.

Creative and Market Flexibility

Advertisers can adjust their creative by market and by region, as well as ensure specific geographies.

Timely & Transparent

Customized reporting including an automated online RFP, third party verification, performance validation, and a detailed advertiser dashboard.

100% Nielsen Guarantees

Pure Nielsen posting methodology. NTI or NSI.

80%+ Coverage

Minimum national coverage can be customized based on your target, locations, or product availability.

We Are XACTV℠

Customize Your Broadcast

XACTV℠ Automation Aggregates Engaged Local Audiences at Scale.

Enhanced Dayparts

Improved National Reach Driven by New Inventory & Local Efficiencies
  • Early Morning
  • Daytime
  • Prime Alternative
  • Late Night
  • Overnight

News Exclusive

Engage with Network & Trusted Local Content Not Available to National Advertisers
  • Early Morning News
  • Noon News
  • Evening News
  • Late News
  • Combos

Data-Driven Linear

Buy Against Programming Profiles Built on Insights & Other Datasets
  • Entertainment
  • Talk
  • Comedies
  • Dramas
  • Game Shows
  • Court
  • Classics
    & more

Proven Performance

Delivering engaged local audiences with high quality broadcast on a national scale. Ratings are 100% Nielsen guaranteed (NTI or NSI) with an average client delivery of 103%, and consistent delivery across major categories:

Impression Delivery Across All Verticals

CPG

105%

Insurance

108%

Pharma

101%

Retail

103%

Fast Casual

103%

Alcohol

103%

Beauty

107%

Mattress

108%

Travel

101%

Telecom

97%

Case Studies

Objective:

Access Early Morning Inventory on Broadcast to compliment national plan to expand reach and deliver more efficient cost.

Strategy:

Utilize Automated Unwired TV network to aggregate local market broadcast inventory achieving national scale.

Results:

101

National NTI delivery guaranteed 101%

26

26% savings vs National CPM

1

1 National Plan

Objective:

Increase available supply for Early Morning News, including national network news, to mitigate current national cost increase

Strategy:

Early Morning news placement inclusive of Today Show, GMA, CBS This Morning, and local news

Results:

65

65% of Impressions to Air in Big 3 Morning Shows

35

35% of Impressions in Local News

11

11% Efficiencies vs. National CPM

100

100% Delivery

Objective:

Expand reach and programming to supplement national campaign. Define specific programming that will reach targeted diners

Strategy:

Target off net comedies and news programming not available for typical national purchase, to air in conjunction with national cable plan

Results:

50

50% Impressions 8 Targeted Comedies

50

50% Impressions Local Evening and Late News

113

113% Delivery & Expanded Reach Outside of Cable Plan

Where to Reach Us

Our Office:

298 5TH AVENUE
3rd Floor
NEW YORK, NY 10001

Connect With Us

Contact Us

©2019 XACTVSM

XACTV is a service mark of an affiliate of XACTV and any unauthorized use is expressly prohibited.