The XACTV® Advantage
Accelerates estimating and optimizing, improves decision-making, and guarantees the delivery.
Balanced National Distribution
Maximizes efficiencies while ensuring that local spots are allocated proportionally across the representative markets.
Creative and Market Flexibility
Advertisers can adjust their creative by market and by region, as well as ensure specific geographies.
Timely & Transparent
Customized reporting including an automated online RFP, third party verification, performance validation, and a detailed advertiser dashboard.
100% Nielsen Guarantees
Pure Nielsen posting methodology. NTI or NSI.
Minimum national coverage can be customized based on your target, locations, or product availability.
OTT at Scale:
The Power of TV with the Precision of Digital.
Customize Your Broadcast
Improved National Reach Driven by New Inventory and Local Efficiencies
- Early Morning
- Prime Alternative
- Late Night
Engage with Network and Trusted Local Content Not Available to National Advertisers
- Early Morning News
- Noon News
- Evening News
- Late News
Buy Against Programming Profiles Built on Insights and Other Datasets
- Game Shows
Live Local Sports
Create sale across premium Broadcast, Cable and OTT in-game and anthology programming
Unwired value with 100% delivery guaranteed
- Top networks & stations
- All genres
- Flexible scheduling
- Linear broadcast
- OTT extension
Delivering engaged local audiences with high quality broadcast on a national scale. Ratings are 100% Nielsen guaranteed (NTI or NSI) with an average client delivery of 103%, and consistent delivery across major categories:
Impression Delivery Across All Verticals