Expert Insights,

Industry News.

News

XACTV Network News 2.2.23

NATIONAL LINEAR TV AD SPENDING According to Standard Media Index, December national linear TV ad…
News

XACTV Network News 1.26.23

NON-REAL-TIME CONTENT Enhanced technology opens the door for broadcasters to deliver non-real-time (NRT) content over-the-air.…
News
XACTV Network News 1.19.23
News
XACTV Network News 1.12.23
News
XACTV Network News 1.5.23
News
XACTV Network News 12.22.22
News
XACTV Network News 12.15.22
News
XACTV Network News 12.8.22
News
XACTV Network News 12.1.22
News
Holiday shopping, Unifying TV measurement, Nielsen’s MRC suspension, AVOD engagement, and a CTV ad forecast
News
XACTV Network News 11.10.22
News
XACTV Network News 11.3.22