April 8, 2020
XACTV Network TV News 4.8.20
The TVB updated their “Broadcast TV Viewership During Coronavirus” with data through all four weeks…
April 1, 2020
XACTV Network TV News 4.1.20
On Tuesday, 3/31, Comscore released new research showing the continued “surge in Daytime television…
March 27, 2020
XACTV Network News 3.27.20
Kantar’s findings of 25,000 respondents across the globe claims to be the largest consumer survey…
March 23, 2020
XACTV Network News – 3.23.20
An emarketer (3/23) article on the outbreak’s impact on the TV industry sites early spikes…
March 19, 2020
XACTV Network News – 3.19.20
A Comscore report in Broadcasting & Cable shows increases in local news viewing. This is…
February 22, 2019
Automation and AI: The Future of Advertising Media Buying Has Arrived
In the coming years, the media entities that succeed won't be the ones that simply…
December 10, 2018
Think National, Act Local (Or the Reverse!)
One of the unintended benefits of modern-day TV's digital and data renaissance is the unmistakable…
