July 15, 2020
XACTV Network TV News 7.15
COVID-19 IMPACT ON ADVERTISING Average media plan lead-time has been cut by 45% since the…
July 9, 2020
XACTV Network TV News 7.9
OPENING (AND CLOSING) With a resurgence in cases in the US, the Harris Poll COVID-19…
July 1, 2020
XACTV Network TV News 7.1
REOPENING & MESSAGING The Wall Street Journal (wsj.com; 6/24) describes why post-lockdown marketing may be…
June 24, 2020
XACTV Network TV News 6.24
SYNDICATION A special edition of Cynopsis (6/23), dedicated to the syndication upfront highlights its dependable…
June 17, 2020
XACTV Network TV News 6.17
ECONOMY The co-founder and CEO of MediaRadar hosted a webinar that focused on America’s return…
June 10, 2020
XACTV Network TV News 6.10
ECONOMY A Pivotal Research survey in Mediapost (6/5) reports that the advertising rebound began in…
June 3, 2020
XACTV Network TV News 6.3
BRAND RESPONSE New research from Morning Consult in Mediapost (Subscription; 6/2) surveyed 1,190 Black and…
May 27, 2020
XACTV Network TV News 5.27
UPFRONT Broadcasting & Cable (5/22) is reporting that advertisers took 15% - 25% of their…
May 20, 2020
XACTV Network TV News 5.20
OPEN FOR BUSINESS TVB updates a document detailing the status of stay-at-home orders for each…
May 13, 2020
XACTV Network TV News 5.13.20
OUTLOOK The third wave of Advertiser Perception’s coronavirus survey was released (fielded 4/16-4/20), indicating Q3…
