September 10, 2020
XACTV Network TV News 9.10.20
TV NEWS Newly released CivicScience data (9/3), shows that 68% of Americans still pay for…
September 3, 2020
XACTV Network TV News 9.3.20
ECONOMY The latest Commerce Department report showed July income rise .4%, following two months of…
August 26, 2020
XACTV Network TV News 8.26
ECONOMY Moody’s Analytics and CNN Business partnered to create their proprietary “Back-to-Normal Index”, an interactive…
August 20, 2020
XACTV Network TV News 8.20
AD SPENDING Marketers have increased spending following lows in April, with help from categories like…
August 12, 2020
XACTV Network TV News 8.12
ECONOMIC SENTIMENT The HPS-CivicScience Economic Sentiment Index (ESI) posted a positive gain for the first…
August 6, 2020
XACTV Network TV News 8.6.20
TV UPFRONT Variety (7/30) reports that the 2020/21 Upfront is underway, with media agencies “negotiating…
July 30, 2020
XACTV Network TV News 7.29
OPENING NIGHT IS A HOMERUN…SORT OF Last Thursday’s (7/23) opening-night baseball game -- New York…
July 23, 2020
XACTV Network TV News 7.23
TV BY THE NUMBERS News and morning talk shows dominated the iSpot.tv rankings for the…
July 15, 2020
XACTV Network TV News 7.15
COVID-19 IMPACT ON ADVERTISING Average media plan lead-time has been cut by 45% since the…
July 9, 2020
XACTV Network TV News 7.9
OPENING (AND CLOSING) With a resurgence in cases in the US, the Harris Poll COVID-19…
July 1, 2020
XACTV Network TV News 7.1
REOPENING & MESSAGING The Wall Street Journal (wsj.com; 6/24) describes why post-lockdown marketing may be…
