October 21, 2020
XACTV Network News 10.21.20
U.S. AD ECONOMY EXPANDS For the second consecutive month the U.S. ad economy grew 2.7%…
October 14, 2020
XACTV Network News 10.14.20
BROADCAST REACH AND TRUST TVB commissioned Dynata to update its national coronavirus media usage study…
October 7, 2020
XACTV Network News 10.07.20
CROSS-PLATFORM PwC released its Global Entertainment and media Outlook; projecting major media markets through 2024.…
September 30, 2020
XACTV Network TV News 9.30.20
ADVERTISING TV plus digital significantly outperforms digital only. A panel-based study by MediaScience and Comcast…
September 22, 2020
XACTV Network TV News 9.23.20
ECONOMY First time claims for unemployment insurance were lower than expected but had little impact…
September 17, 2020
XACTV Network TV News 9.17.20
SPORTS VIEWERS TVEV (9/10), in partnership with Vizio and iSpot.TV released a report on what…
September 10, 2020
XACTV Network TV News 9.10.20
TV NEWS Newly released CivicScience data (9/3), shows that 68% of Americans still pay for…
September 3, 2020
XACTV Network TV News 9.3.20
ECONOMY The latest Commerce Department report showed July income rise .4%, following two months of…
August 26, 2020
XACTV Network TV News 8.26
ECONOMY Moody’s Analytics and CNN Business partnered to create their proprietary “Back-to-Normal Index”, an interactive…
August 20, 2020
XACTV Network TV News 8.20
AD SPENDING Marketers have increased spending following lows in April, with help from categories like…
August 12, 2020
XACTV Network TV News 8.12
ECONOMIC SENTIMENT The HPS-CivicScience Economic Sentiment Index (ESI) posted a positive gain for the first…
August 6, 2020
XACTV Network TV News 8.6.20
TV UPFRONT Variety (7/30) reports that the 2020/21 Upfront is underway, with media agencies “negotiating…
