News April 28, 2023 XACTV Network News 4.28.23 BROADCASTERS ATTRACTING NEXT GENERATION Broadcasters are “constantly thinking about how to push brand past its… xactv Love0
News March 30, 2023 XACTV Network News 3.30.23 STREAMING GROWTH: SVOD EDITION According to the quarterly report from Antenna, 32% of subscriptions added… xactv Love0
News March 16, 2023 XACTV Network News 3.17.23 STREAMING AWARENESS & UNDERSTANDING According to Hub Entertainment Research’s annual Evolution of Video Branding survey,… xactv Love0
News December 15, 2022 XACTV Network News 12.15.22 OVER-THE-AIR USAGE According to Horowitz’s State of OTA 2022 report tracking OTA antennas, wireless 5G… xactv Love0
News December 1, 2022 XACTV Network News 12.1.22 HOLIDAY SHOPPING – BLACK FRIDAY WEEKEND Shoppers swarmed the stores and scoured online to get… xactv Love0
News November 17, 2022 Holiday shopping, Unifying TV measurement, Nielsen’s MRC suspension, AVOD engagement, and a CTV ad forecast HOLIDAY SHOPPING BACK TO IN-PERSON According to the NPD Group, fewer consumers plan to do… xactv Love0
News November 10, 2022 XACTV Network News 11.10.22 LINEAR AND CTV: INTEROPERABILITY According to the IAB, linear TV will continue its ad inventory… xactv Love0
News October 20, 2022 XACTV Network News 10.20.22 HOLIDAY VALUES A pre-holiday eCommerce survey from Baird Equity Research “suggests consumers are prioritizing values”,… xactv Love0
News October 5, 2022 XACTV Network News 10.6.22 DIGITAL VIDEO TRENDS eMarketer released its Q3 report, which focuses on monetization, audience, and content.… xactv Love0
News September 29, 2022 XACTV Network News 9.29.22 THE MOST SHIPPED SMART TVS Research company Omdia, found that “shipments of smart TVs powered… xactv Love0
News September 22, 2022 XACTV Network News 9.22.22 STREAMING BREAKS MORE RECORDS According to Nielsen, streaming claims “35% of total TV usage in… xactv Love0
News September 15, 2022 XACTV Network News 9.15.22 TV VIEWERSHIP HABITS As NBC considers handing over its 10 pm hour to local stations,… xactv Love0