News October 13, 2021 TV & Video News – 10.13.21 HOLIDAY SHOPPING PwC’s survey of 2021 holiday shopping behavior finds that more “consumers are feeling… xactv 0 Love0
News October 6, 2021 TV & Video News – 10.6.21 a local TV ad forecast, a heated measurement discussion, the “untapped” AVOD opportunity, a syndication… xactv 0 Love0
News September 29, 2021 TV & Video News – 9.29.21 Ad spending expansion, holiday shopping, a look at CTV/OTT wearout, streaming news, and remembering Cliff… xactv 0 Love0
News September 22, 2021 TV & Video News 9.22.21 August retail sales growth, a streaming primer, subscription research, measurement imperatives, and a teen gives… xactv 0 Love0
News September 15, 2021 TV and Video News 9.15.21 CTV penetration and device usage, a trio of streaming viewership studies, and The Price is… xactv 0 Love0
News August 12, 2020 XACTV Network TV News 8.12 ECONOMIC SENTIMENT The HPS-CivicScience Economic Sentiment Index (ESI) posted a positive gain for the first… xactv 0 Love0
News August 6, 2020 XACTV Network TV News 8.6.20 TV UPFRONT Variety (7/30) reports that the 2020/21 Upfront is underway, with media agencies “negotiating… xactv 0 Love0
News July 30, 2020 XACTV Network TV News 7.29 OPENING NIGHT IS A HOMERUN…SORT OF Last Thursday’s (7/23) opening-night baseball game -- New York… xactv 0 Love0
News July 23, 2020 XACTV Network TV News 7.23 TV BY THE NUMBERS News and morning talk shows dominated the iSpot.tv rankings for the… xactv 0 Love0
News July 15, 2020 XACTV Network TV News 7.15 COVID-19 IMPACT ON ADVERTISING Average media plan lead-time has been cut by 45% since the… xactv 0 Love0
News July 9, 2020 XACTV Network TV News 7.9 OPENING (AND CLOSING) With a resurgence in cases in the US, the Harris Poll COVID-19… xactv 0 Love0
News July 1, 2020 XACTV Network TV News 7.1 REOPENING & MESSAGING The Wall Street Journal (wsj.com; 6/24) describes why post-lockdown marketing may be… xactv 0 Love0