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November 17, 2022

Holiday shopping, Unifying TV measurement, Nielsen’s MRC suspension, AVOD engagement, and a CTV ad forecast

HOLIDAY SHOPPING BACK TO IN-PERSON According to the NPD Group, fewer consumers plan to do…

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November 10, 2022

XACTV Network News 11.10.22

LINEAR AND CTV: INTEROPERABILITY According to the IAB, linear TV will continue its ad inventory…

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November 3, 2022

XACTV Network News 11.3.22

HAPPY CAUTIOUS HOLIDAYS The Conference Board released their Holiday Spending Survey and found that as…

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October 27, 2022

XACTV Network News 10.27.22

SHOPPERS TO PURCHASE FEWER GIFTS This holiday season, shoppers are planning to purchase fewer gifts…

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October 20, 2022

XACTV Network News 10.20.22

HOLIDAY VALUES A pre-holiday eCommerce survey from Baird Equity Research “suggests consumers are prioritizing values”,…

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October 13, 2022

XACTV Network News 10.13.22

POLITICAL AD SPENDING According to Kantar’s VP Growth & Strategy, with over $4.5 billion committed…

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October 5, 2022

XACTV Network News 10.6.22

DIGITAL VIDEO TRENDS eMarketer released its Q3 report, which focuses on monetization, audience, and content.…

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September 29, 2022

XACTV Network News 9.29.22

THE MOST SHIPPED SMART TVS Research company Omdia, found that “shipments of smart TVs powered…

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September 22, 2022

XACTV Network News 9.22.22

STREAMING BREAKS MORE RECORDS According to Nielsen, streaming claims “35% of total TV usage in…

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September 15, 2022

XACTV Network News 9.15.22

TV VIEWERSHIP HABITS As NBC considers handing over its 10 pm hour to local stations,…

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September 7, 2022

XACTV Network News 9.7.22

VIDEO DEVICE AND USAGE STUDY The 2022 Media Devices and Usage Study, conducted by GfK…

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August 25, 2022

XACTV Network News 8.25.22

TV AD SPENDING REMAINS STRONG Despite the economic uncertainty brought on by inflation and a…

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