January 12, 2021
XACTV Network News 1.14.21
TV BY THE NUMBERS iSpot.TV took a snapshot of TV viewership for the week of…
December 16, 2020
XACTV Network News 12.16.20
HOLIDAY SHOPPING & ESSENTIALS Coping with surging COVID-19 cases and widespread unemployment, almost 40% of…
December 10, 2020
XACTV Network News 12.10.20
NIELSEN RATINGS OVERHAUL Nielsen announced a ratings overhaul by the fall of 2024, with a…
December 2, 2020
XACTV Network News 12.2.20
AD SPENDING October saw a modest rise in ad spending, just .7% over the same…
November 18, 2020
XACTV Network News 11.18.20
ECONOMY Jobless claims dropped again in November, hitting another pandemic-era low; a sign that the…
November 11, 2020
XACTV Network News 11.12.20
HOLIDAY SHOPPING So long Black Friday! Target released a series of Black Friday-themed ads in…
November 3, 2020
XACTV Network News 11.04.20
US CONSUMER SPENDING Though Americans remain cautious with the pandemic resurging across the country, the…
October 27, 2020
XACTV Network News 10.28.20
AD REVENUE According to Standard Media Index the U.S. advertising market cut its declines in…
October 21, 2020
XACTV Network News 10.21.20
U.S. AD ECONOMY EXPANDS For the second consecutive month the U.S. ad economy grew 2.7%…
October 14, 2020
XACTV Network News 10.14.20
BROADCAST REACH AND TRUST TVB commissioned Dynata to update its national coronavirus media usage study…
October 7, 2020
XACTV Network News 10.07.20
CROSS-PLATFORM PwC released its Global Entertainment and media Outlook; projecting major media markets through 2024.…
September 30, 2020
XACTV Network TV News 9.30.20
ADVERTISING TV plus digital significantly outperforms digital only. A panel-based study by MediaScience and Comcast…
