March 10, 2022
XACTV Network News 3.10.22
AVOD SPENDING The top OTT ad spenders for 2021 included brands in the retail, media,…
March 3, 2022
XACTV Network News – 3.3.22
LOCAL TV SELLS Some “TV industry insiders have been wondering why private equity giants” are…
February 24, 2022
XACTV Network News – 2.24.22
OTA FUELED BY DIVERSE CONTENT A new study from Horowitz research shows that “getting access…
February 17, 2022
XACTV Network News 2.17.22
MEDIA COMPARISONS The GfK 2022 Media Comparisons Study, commissioned by the TVB, looks at multi-media…
February 9, 2022
XACTV Network News 2.9.22
SUPER BOWL SHOPPING Numerator, a data and tech company serving the market research space surveyed…
February 3, 2022
XACTV Network News 2.3.22
YOUTH VIEWERSHIP According to Nielsen, more than 8 in 10 households have at least one…
January 27, 2022
XACTV Network News 1.27.22
POLITICAL AD SPENDING Adage kicked off their 2022 campaign trail coverage with information from their…
January 20, 2022
XACTV Network News 1.20.22
HOLIDAY SALES GROWTH Holiday 2021 retail sales increased 14.1% over 2020, to $886.7 billion, easily…
January 12, 2022
XACTV Network News 1.12.22
INTEGRATED MEDIA PLANNING, BUYING, MEASUREMENT In a recent survey by media-buying and planning platform Mediaocean,…
January 6, 2022
XACTV Network News 1.6.22
HOLIDAY SHOPPING WRAP UP According to Mastercard Spending Pulse, holiday retail sales excluding automotive increased…
December 15, 2021
TV & Video News – 12.15.21
HOLIDAY SHOPPING CAN STILL BEAT FORECASTS Despite inflation, the resurgence COVID-19 with the omicron variant,…
December 8, 2021
TV & Video News – 12.8.21
CONVERGENT TV MEASUREMENT GUIDE The Coalition for Innovative Media Measurement (CIMM) announced it is developing…
