May 27, 2020
XACTV Network TV News 5.27
UPFRONT Broadcasting & Cable (5/22) is reporting that advertisers took 15% - 25% of their…
May 20, 2020
XACTV Network TV News 5.20
OPEN FOR BUSINESS TVB updates a document detailing the status of stay-at-home orders for each…
May 13, 2020
XACTV Network TV News 5.13.20
OUTLOOK The third wave of Advertiser Perception’s coronavirus survey was released (fielded 4/16-4/20), indicating Q3…
May 6, 2020
XACTV Network TV News 5.6.20
OUTLOOK This AdAge article (5/4; subscription) grades corporate performance during the pandemic; revealing which brands…
April 29, 2020
XACTV Network TV News 4.29.20
REOPENING As the economy begins to reopen, PwC conducted a study of more than 300…
April 22, 2020
XACTV Network TV News 4.22.20
BRAND MESSAGING Adexchanger (4/20) reinforces the need for brands to “balance awareness with opportunism” when…
April 15, 2020
XACTV Network TV News 4.15.20
CROSS PLATFORM In a Mediapost (4/14) article on media usage, it’s no surprise that we’re…
April 8, 2020
XACTV Network TV News 4.8.20
The TVB updated their “Broadcast TV Viewership During Coronavirus” with data through all four weeks…
April 1, 2020
XACTV Network TV News 4.1.20
On Tuesday, 3/31, Comscore released new research showing the continued “surge in Daytime television…
March 27, 2020
XACTV Network News 3.27.20
Kantar’s findings of 25,000 respondents across the globe claims to be the largest consumer survey…
March 23, 2020
XACTV Network News – 3.23.20
An emarketer (3/23) article on the outbreak’s impact on the TV industry sites early spikes…
