May 11, 2022
XACTV Network News 5.11.22
PRE-PANDEMIC CONSUMER BEHAVIORS RETURN From concert attendance to gym measurements and airline travel, consumers are…
May 4, 2022
XACTV Network News 5.4.22
UPFRONT COMMITMENTS A report by Advertiser Perceptions and The Trade Desk indicates that ad buyers…
April 28, 2022
XACTV Network News 4.28.22
OTA EVOLVES Nielsen’s latest Local Watch Report takes a close look at the increase in…
April 21, 2022
XACTV Network News 4.21.22
LINEAR TV SPENDING “As viewers migrate to digital video, so will ad dollars.” eMarketer suggests…
April 14, 2022
XACTV Network News 4.14.22
RETAIL SALES According to Mastercard Spending Pulse (which reports on national retail sales across all…
April 6, 2022
XACTV Network News 4.7.22
OTT SERVICE HOPPERS: CHURN PART 1 A new report from Parks Associates found that “Service…
March 31, 2022
XACTV Network News 3.31.22
UPFRONT Nielsen and Comscore are “unlikely to win accreditation of their national TV ratings services…
March 24, 2022
XACTV Network News 3.24.22
RETAIL SALES GROWTH The National Retail Federation (NRF) issued its annual forecast, predicting that retail…
March 17, 2022
XACTV Network News 3.17.22
PREMIUM SVOD SIGNUPS INCREASE According to research company, Antenna, “consumer sign-ups for the lower-cost ad-supported…
March 10, 2022
XACTV Network News 3.10.22
AVOD SPENDING The top OTT ad spenders for 2021 included brands in the retail, media,…
March 3, 2022
XACTV Network News – 3.3.22
LOCAL TV SELLS Some “TV industry insiders have been wondering why private equity giants” are…
February 24, 2022
XACTV Network News – 2.24.22
OTA FUELED BY DIVERSE CONTENT A new study from Horowitz research shows that “getting access…
