February 24, 2021
XACTV Network News 2.25.21
HOLIDAY SHOPPING 2021…ALREADY? As the 2020 US holiday season posted better than expected retail…
February 17, 2021
XACTV Network News 2.18.21
UPFRONT A new survey from Advertiser Perceptions indicates that “advertisers are planning to buy more…
February 10, 2021
XACTV Network News 2.10.21
ECONOMY The U.S. economy is expected to recover from Coronavirus-induced contraction in 2021, according to…
February 2, 2021
XACTV Network News 2.3.21
BROADCAST LEADS IN TRUST AND REACH The 2021 Media Comparison Study, conducted by GfK found…
January 27, 2021
XACTV Network News 1.27.21
U.S. AD ECONOMY According to U.S. Ad Market Tracker (powered by Standard Media Index’s Cross…
January 21, 2021
XACTV Network News 1.21.21
TV’S IMPACT ON ROI Recent SMI data shows that U.S. national advertisers across all verticals…
January 12, 2021
XACTV Network News 1.14.21
TV BY THE NUMBERS iSpot.TV took a snapshot of TV viewership for the week of…
December 16, 2020
XACTV Network News 12.16.20
HOLIDAY SHOPPING & ESSENTIALS Coping with surging COVID-19 cases and widespread unemployment, almost 40% of…
December 10, 2020
XACTV Network News 12.10.20
NIELSEN RATINGS OVERHAUL Nielsen announced a ratings overhaul by the fall of 2024, with a…
December 2, 2020
XACTV Network News 12.2.20
AD SPENDING October saw a modest rise in ad spending, just .7% over the same…
November 18, 2020
XACTV Network News 11.18.20
ECONOMY Jobless claims dropped again in November, hitting another pandemic-era low; a sign that the…
November 11, 2020
XACTV Network News 11.12.20
HOLIDAY SHOPPING So long Black Friday! Target released a series of Black Friday-themed ads in…
