July 21, 2021
XACTV Network News 7.21.21
ECONOMY According to the latest data from Standard Media Index, the U.S. ad economy continues…
July 14, 2021
XACTV Network News 7.14.21
RETAIL GROWTH As retail sales continue to heat up during the summer months, June marked…
June 30, 2021
XACTV Network News 6.30.21
ECONOMIC RECOVERY Yelps data reveals that consumer interest in several major categories including restaurants, shopping…
June 23, 2021
XACTV Network News 6.23.21
AD SPENDING SURGES According to a new “enriched database” from Standard Media Index, U.S. ad…
June 16, 2021
XACTV Network News 6.16.21
COMSCORE SEES LOCAL VIEWERSHIP STABILITY Comscore took another swipe at rival Nielsen, by showing that…
June 10, 2021
XACTV Network News 6.10.21
CONSUMER CONFIDENCE A new study from YouGov signals a returning confidence among US Shoppers. The…
June 1, 2021
XACTV Network News 6.1.21
TV UPFRONT: IN CASE YOU MISSED IT For the past year the TV industry has…
May 20, 2021
XACTV Network News 5.20.21
UPFRONT This time last year the TV industry was scrambling to do something; anything. Fast…
May 11, 2021
XACTV Network News 5.12.21
COMSCORE CONTRADICTS NIELSEN RATING CLAIMS Data from Comscore contradicts Nielsen’s metrics showing that TV usage…
May 6, 2021
XACTV Network News 5.6.21
BACK IN BUSINESS The National Retail Federation released their May Economic Review, indicating that the…
April 28, 2021
XACTV Network News 4.29.21
DIGITAL & LINEAR BUDGETS Media Buyers who were surveyed by the Interactive Advertising Bureau at…
April 22, 2021
XACTV Network News 4.22.21
REBOUND SALES FOR RETAIL With stimulus checks landing in consumer bank accounts and COVID-19 vaccinations…
