June 16, 2021
XACTV Network News 6.16.21
COMSCORE SEES LOCAL VIEWERSHIP STABILITY Comscore took another swipe at rival Nielsen, by showing that…
June 10, 2021
XACTV Network News 6.10.21
CONSUMER CONFIDENCE A new study from YouGov signals a returning confidence among US Shoppers. The…
June 1, 2021
XACTV Network News 6.1.21
TV UPFRONT: IN CASE YOU MISSED IT For the past year the TV industry has…
May 20, 2021
XACTV Network News 5.20.21
UPFRONT This time last year the TV industry was scrambling to do something; anything. Fast…
May 11, 2021
XACTV Network News 5.12.21
COMSCORE CONTRADICTS NIELSEN RATING CLAIMS Data from Comscore contradicts Nielsen’s metrics showing that TV usage…
May 6, 2021
XACTV Network News 5.6.21
BACK IN BUSINESS The National Retail Federation released their May Economic Review, indicating that the…
April 28, 2021
XACTV Network News 4.29.21
DIGITAL & LINEAR BUDGETS Media Buyers who were surveyed by the Interactive Advertising Bureau at…
April 22, 2021
XACTV Network News 4.22.21
REBOUND SALES FOR RETAIL With stimulus checks landing in consumer bank accounts and COVID-19 vaccinations…
April 14, 2021
XACTV Network News 4.14.21
UPFRONT With advertising supported SVOD on the rise, look for more pairing of linear and…
March 31, 2021
XACTV Network News 3.31.21
CROSS-PLATFORM USAGE The just-released Nielsen Total Audience Report looks at where consumers spend their time and…
March 24, 2021
XACTV Network News 3.25.21
TRENDS According to McKinney’s latest annual food trends report, emerging products like personalized nutrition bars,…
March 17, 2021
XACTV Network News 3.17.21
UPFRONT With the upfront period right around the corner, there’s an optimistic return to some…
