September 22, 2023
XACTV Video News 9.22.23
LOCAL BROADCAST TV: $24 BILLION NEXT YEAR? In a report released on Thursday, BIA Advisory…
September 8, 2023
XACTV Video News 9.8.23
TV VIEWERS: “WE’LL WATCH COMMERCIALS” A recent study by Hub Entertainment Research shows that a…
August 24, 2023
XACTV Video News
HO-HO-HOPE YOU’RE READY FOR CHRISTMAS! In our last issue, we addressed Back to School marketing…
August 10, 2023
XACTV Network News 8.11.23
BACK-TO-SCHOOL STRATEGIES In their report on “everything brands need to know this season”, Ad Age…
July 27, 2023
XACTV Network News 7.27.23
LINEAR TV EFFECTIVENESS The TVB released their 2023 updates to a pair of comprehensive studies…
July 13, 2023
XACTV Network News 7.13.23
LOCAL: #1 FOR BREAKING NEWS Over Half of all Americans still turn to local broadcast…
June 29, 2023
XACTV Network News 6.29.23
POLITICAL PRIMARY SPENDING Open Secrets, a non-profit organization that tracks campaign finance spending, projects that…
June 14, 2023
XACTV Network News 6.15.23
LOCAL BROADCAST: UP TO 12X STREAMING IMPRESSIONS A new report of Nielsen data found that…
June 1, 2023
XACTV Network News 6.1.23
POLITICAL AD SPENDING OUTPACING 2020 BY $200 MILLION Broadcast executives are cautiously optimistic about political…
May 18, 2023
XACTV Network News 5.18.23
POLITICAL AD SPENDING With the 2024 November election just a year and a half away,…
May 11, 2023
XACTV Network News 5.11.23
LATINX SVOD VIEWERS According to a recent report by Horowitz Research, “76% of Latinx TV…
May 4, 2023
XACTV Network News 5.4.23
RECORD SPENDING FOR MOTHER’S DAY A National Retail Federation report found that 84% of US…