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April 14, 2021

XACTV Network News 4.14.21

UPFRONT With advertising supported SVOD on the rise, look for more pairing of linear and…
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April 8, 2021

XACTV Network News 4.8.21

UPFRONT “Flexibility” is the watchword as we head into another upfront. Last year, media buyers…
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March 31, 2021

XACTV Network News 3.31.21

CROSS-PLATFORM USAGE The just-released Nielsen Total Audience Report looks at where consumers spend their time and…
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March 24, 2021

XACTV Network News 3.25.21

TRENDS According to McKinney’s latest annual food trends report, emerging products like personalized nutrition bars,…
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March 17, 2021

XACTV Network News 3.17.21

UPFRONT With the upfront period right around the corner, there’s an optimistic return to some…
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March 10, 2021

XACTV Network News 3.11.21

RETAILERS ARE INCREASING AD SPEND Marketers and consumers are anticipating a strong 2021. As we…
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March 3, 2021

XACTV Network News 3.4.21

COVID-19 REFERENCES IN ADS    During the second quarter of 2020, COVID-19 ads peaked with…
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February 24, 2021

XACTV Network News 2.25.21

HOLIDAY SHOPPING 2021…ALREADY?   As the 2020 US holiday season posted better than expected retail…
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February 17, 2021

XACTV Network News 2.18.21

UPFRONT A new survey from Advertiser Perceptions indicates that “advertisers are planning to buy more…
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February 10, 2021

XACTV Network News 2.10.21

ECONOMY The U.S. economy is expected to recover from Coronavirus-induced contraction in 2021, according to…
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