August 6, 2020
XACTV Network TV News 8.6.20
TV UPFRONT Variety (7/30) reports that the 2020/21 Upfront is underway, with media agencies “negotiating…
July 30, 2020
XACTV Network TV News 7.29
OPENING NIGHT IS A HOMERUN…SORT OF Last Thursday’s (7/23) opening-night baseball game -- New York…
July 23, 2020
XACTV Network TV News 7.23
TV BY THE NUMBERS News and morning talk shows dominated the iSpot.tv rankings for the…
July 15, 2020
XACTV Network TV News 7.15
COVID-19 IMPACT ON ADVERTISING Average media plan lead-time has been cut by 45% since the…
July 9, 2020
XACTV Network TV News 7.9
OPENING (AND CLOSING) With a resurgence in cases in the US, the Harris Poll COVID-19…
July 1, 2020
XACTV Network TV News 7.1
REOPENING & MESSAGING The Wall Street Journal (wsj.com; 6/24) describes why post-lockdown marketing may be…
June 24, 2020
XACTV Network TV News 6.24
SYNDICATION A special edition of Cynopsis (6/23), dedicated to the syndication upfront highlights its dependable…
June 17, 2020
XACTV Network TV News 6.17
ECONOMY The co-founder and CEO of MediaRadar hosted a webinar that focused on America’s return…
June 10, 2020
XACTV Network TV News 6.10
ECONOMY A Pivotal Research survey in Mediapost (6/5) reports that the advertising rebound began in…