April 14, 2021
XACTV Network News 4.14.21
UPFRONT With advertising supported SVOD on the rise, look for more pairing of linear and…
April 8, 2021
XACTV Network News 4.8.21
UPFRONT “Flexibility” is the watchword as we head into another upfront. Last year, media buyers…
March 31, 2021
XACTV Network News 3.31.21
CROSS-PLATFORM USAGE The just-released Nielsen Total Audience Report looks at where consumers spend their time and…
March 24, 2021
XACTV Network News 3.25.21
TRENDS According to McKinney’s latest annual food trends report, emerging products like personalized nutrition bars,…
March 17, 2021
XACTV Network News 3.17.21
UPFRONT With the upfront period right around the corner, there’s an optimistic return to some…
March 10, 2021
XACTV Network News 3.11.21
RETAILERS ARE INCREASING AD SPEND Marketers and consumers are anticipating a strong 2021. As we…
March 3, 2021
XACTV Network News 3.4.21
COVID-19 REFERENCES IN ADS During the second quarter of 2020, COVID-19 ads peaked with…
February 24, 2021
XACTV Network News 2.25.21
HOLIDAY SHOPPING 2021…ALREADY? As the 2020 US holiday season posted better than expected retail…
February 17, 2021
XACTV Network News 2.18.21
UPFRONT A new survey from Advertiser Perceptions indicates that “advertisers are planning to buy more…
February 10, 2021
XACTV Network News 2.10.21
ECONOMY The U.S. economy is expected to recover from Coronavirus-induced contraction in 2021, according to…