News April 18, 2024 Video News 4.18.24 MOST CTV INVENTORY IS LINEAR When the official Q1 numbers are reported, Connected TV advertising… Danielle Vallance Love0
News April 4, 2024 Video News 4.4.24 GENERATIONS: NOT SO CUT AND DRY For advertisers, age cohorts have long been one of… Danielle Vallance Love0
News March 21, 2024 Video News 3.21.24 AD-SUPPORTED STREAMING GREW IN FEBRUARY Streamed viewing increased by ten percent last month, largely thanks… Danielle Vallance Love0
News March 7, 2024 XACTV Video News 3.7.24 TV: STILL THE DOMINANT PURCHASE INFLUENCER A recent study from GfK shows that at all… Danielle Vallance Love0
News February 22, 2024 XACTV Video News 2.22.24 JANUARY TV VIEWING INCREASES January was a great month for TV, as total viewing reached… Danielle Vallance Love0
News February 8, 2024 XACTV Video News 2.8.24 LINEAR TV DOMINATES IN REACH, TIME SPENT Even as non-linear options grow, Broadcast and Cable… Danielle Vallance Love0
News January 25, 2024 XACTV Video News 1.25.24 HOLIDAY SPENDING WRAP-UP It was a Happy Holiday season for retailers, with sales growing by… Danielle Vallance Love0
News January 11, 2024 XACTV Video News 1.11.24 CONSUMERS SAY: “MAKE STREAMING MORE LIKE CABLE!” A recent Hub Entertainment study revealed that almost… Danielle Vallance Love0