August 22, 2024
Video News 8.22.24
PAY LESS BUT SEE SOME ADS? YES PLEASE. Earlier this year, we shared a study…
August 8, 2024
Video News 8.8.24
POLITICAL ADVERTISING: WHO’S SPENDING WHAT—AND WHERE As of August 2, Democrats have spent nearly twice…
July 25, 2024
Video News 7.25.24
CTV SPENDING EXPECTED TO RISE Connected TV advertising continues to grow in popularity, with more…
July 11, 2024
Video News 7.11.24
TIME SPENT STREAMING SLOWS As premium streaming platforms mature, the average time spent viewing…
June 27, 2024
Video News 6.27.24
HOT DOG! IT’S ALMOST THE FOURTH! Next week, millions of us are going to grill,…
June 13, 2024
Video News 6.13.24
THEY SAY THE NEON LIGHTS ARE BRIGHT… ON CBS Broadway has fully bounced back from…
May 30, 2024
Video News 5.30.24
AD MARKET CONTINUES TO EXPAND The U.S. ad market has entered its second year of…
May 16, 2024
Video News – 5.16.24
TV: STILL THE MOST EFFICIENT REACH MEDIUM Compared with Social Media and Digital Video, Television…
May 2, 2024
Video News 5.2.24
U.S. MEDIA CONSUMPTION PROJECTED TO INCREASE Despite a small (-0.4%) downtick in time spent with…
April 18, 2024
Video News 4.18.24
MOST CTV INVENTORY IS LINEAR When the official Q1 numbers are reported, Connected TV advertising…
April 4, 2024
Video News 4.4.24
GENERATIONS: NOT SO CUT AND DRY For advertisers, age cohorts have long been one of…
March 21, 2024
Video News 3.21.24
AD-SUPPORTED STREAMING GREW IN FEBRUARY Streamed viewing increased by ten percent last month, largely thanks…
