TV VIEWERS: “WE’LL WATCH COMMERCIALS”
A recent study by Hub Entertainment Research shows that a majority of viewers will choose TV that includes advertising over an ad-free option that costs more money. Nearly 60% said, “If watching ads will save $4-$5 vs. watching ad-free, I’ll choose that option.” This includes 31 percent who had initially said they wouldn’t even consider a platform with ads. Worth noting: half of the respondents identify clutter as a concern, saying they’d go somewhere else if there were too many ads. (marketingcharts.com: September 7, 2023)
STREAMING GROWTH CONTINUES
Streaming continues to overtake Cable and Satellite as the primary source for TV content in the US. Q2 data from 2021-2023 shows that Streaming’s share increased by 9.7%–nearly all of which came from Cable/Satellite. A major driver of streaming’s growth: FAST channels, which increased 70% between 2022 and 2023. (TVRev: September 6, 2023)
…AND SPEAKING OF FAST CHANNELS
Tubi has streamed close to 4 billion hours of content for the first half of calendar year 2023 and brought in more than 74 million monthly active users. They project 47% ad revenue growth and a 65% growth in total viewing time Q4 over Q4, as they “define the next generation of entertainment.” Tubi currently offers more than 200,000 movies and television episodes and nearly 250 FAST Channels. (Hollywood Reporter: September 6, 2023)
THIS WEEK IN (VIDEO) HISTORY
A. The first Alex Trebek-hosted episode of this syndicated game show aired on September 10, 1984.
Q. What is Jeopardy!?