January 5, 2023
XACTV Network News 1.5.23
MEASUREMENT METAMORPHOSIS Following Nielsen’s accreditation loss in 2021, 2022 saw a rise in new measurement…
December 22, 2022
XACTV Network News 12.22.22
NIELSEN’S THE GAUGE: NOVEMBER The latest issuance of The Gauge from Nielsen reports that November…
December 15, 2022
XACTV Network News 12.15.22
OVER-THE-AIR USAGE According to Horowitz’s State of OTA 2022 report tracking OTA antennas, wireless 5G…
December 8, 2022
XACTV Network News 12.8.22
VIDEO DEVICE USAGE According to data from Parks Associates, TV Sets continue to be the…
December 1, 2022
XACTV Network News 12.1.22
HOLIDAY SHOPPING – BLACK FRIDAY WEEKEND Shoppers swarmed the stores and scoured online to get…
November 17, 2022
Holiday shopping, Unifying TV measurement, Nielsen’s MRC suspension, AVOD engagement, and a CTV ad forecast
HOLIDAY SHOPPING BACK TO IN-PERSON According to the NPD Group, fewer consumers plan to do…
November 10, 2022
XACTV Network News 11.10.22
LINEAR AND CTV: INTEROPERABILITY According to the IAB, linear TV will continue its ad inventory…
November 3, 2022
XACTV Network News 11.3.22
HAPPY CAUTIOUS HOLIDAYS The Conference Board released their Holiday Spending Survey and found that as…
November 2, 2022
2023 XACTV Broadcast Calendar
Download the XACTV Broadcast Calendar today! Email your salesperson, info@xactvnetwork.com, or Contact Us to receive…
October 27, 2022
XACTV Network News 10.27.22
SHOPPERS TO PURCHASE FEWER GIFTS This holiday season, shoppers are planning to purchase fewer gifts…
October 20, 2022
XACTV Network News 10.20.22
HOLIDAY VALUES A pre-holiday eCommerce survey from Baird Equity Research “suggests consumers are prioritizing values”,…
October 13, 2022
XACTV Network News 10.13.22
POLITICAL AD SPENDING According to Kantar’s VP Growth & Strategy, with over $4.5 billion committed…
