February 10, 2023
XACTV Network News 2.10.23
BROADCAST TV LEADS REACH According to the 2023 Media Comparisons Study by GfK and TVB,…
February 2, 2023
XACTV Network News 2.2.23
NATIONAL LINEAR TV AD SPENDING According to Standard Media Index, December national linear TV ad…
January 26, 2023
XACTV Network News 1.26.23
NON-REAL-TIME CONTENT Enhanced technology opens the door for broadcasters to deliver non-real-time (NRT) content over-the-air.…
January 19, 2023
XACTV Network News 1.19.23
PANDEMIC-INFLUENCED CONSUMER TRENDS While elements of consumer behavior remain elusive, “the lingering effects of the…
January 12, 2023
XACTV Network News 1.12.23
TV TOPS ATTENTIVENESS According to a recent study from Civic Science, TV commercials are the…
January 5, 2023
XACTV Network News 1.5.23
MEASUREMENT METAMORPHOSIS Following Nielsen’s accreditation loss in 2021, 2022 saw a rise in new measurement…
December 22, 2022
XACTV Network News 12.22.22
NIELSEN’S THE GAUGE: NOVEMBER The latest issuance of The Gauge from Nielsen reports that November…
December 15, 2022
XACTV Network News 12.15.22
OVER-THE-AIR USAGE According to Horowitz’s State of OTA 2022 report tracking OTA antennas, wireless 5G…
December 8, 2022
XACTV Network News 12.8.22
VIDEO DEVICE USAGE According to data from Parks Associates, TV Sets continue to be the…
December 1, 2022
XACTV Network News 12.1.22
HOLIDAY SHOPPING – BLACK FRIDAY WEEKEND Shoppers swarmed the stores and scoured online to get…
November 17, 2022
Holiday shopping, Unifying TV measurement, Nielsen’s MRC suspension, AVOD engagement, and a CTV ad forecast
HOLIDAY SHOPPING BACK TO IN-PERSON According to the NPD Group, fewer consumers plan to do…
November 10, 2022
XACTV Network News 11.10.22
LINEAR AND CTV: INTEROPERABILITY According to the IAB, linear TV will continue its ad inventory…
