March 9, 2023
XACTV Network News 3.9.23
JOINT INDUSTRY COMMITTEE (JIC) REVEALS CERTIFICATION CRITERIA The JIC announced its initial requirements for premium…
March 2, 2023
XACTV Network News 3.2.23
Source: GfK TVB Purchase Funnel 2023 A18+ 2023 PURCHASE FUNNEL STUDY The 2023 Purchase Funnel…
February 23, 2023
XACTV Network News 2.23.23
ANA: TOP MEASUREMENT THEMES At the recent ANA Media Conference held in Orlando, four key…
February 16, 2023
XACTV Network News 2.16.23
NIELSEN THE GAUGE According to Nielsen's latest The Gauge, Broadcast viewing increased 2.1% over December…
February 10, 2023
XACTV Network News 2.10.23
BROADCAST TV LEADS REACH According to the 2023 Media Comparisons Study by GfK and TVB,…
February 2, 2023
XACTV Network News 2.2.23
NATIONAL LINEAR TV AD SPENDING According to Standard Media Index, December national linear TV ad…
January 26, 2023
XACTV Network News 1.26.23
NON-REAL-TIME CONTENT Enhanced technology opens the door for broadcasters to deliver non-real-time (NRT) content over-the-air.…
January 19, 2023
XACTV Network News 1.19.23
PANDEMIC-INFLUENCED CONSUMER TRENDS While elements of consumer behavior remain elusive, “the lingering effects of the…
January 12, 2023
XACTV Network News 1.12.23
TV TOPS ATTENTIVENESS According to a recent study from Civic Science, TV commercials are the…
January 5, 2023
XACTV Network News 1.5.23
MEASUREMENT METAMORPHOSIS Following Nielsen’s accreditation loss in 2021, 2022 saw a rise in new measurement…
December 22, 2022
XACTV Network News 12.22.22
NIELSEN’S THE GAUGE: NOVEMBER The latest issuance of The Gauge from Nielsen reports that November…
December 15, 2022
XACTV Network News 12.15.22
OVER-THE-AIR USAGE According to Horowitz’s State of OTA 2022 report tracking OTA antennas, wireless 5G…
