August 10, 2023
XACTV Network News 8.11.23
BACK-TO-SCHOOL STRATEGIES In their report on “everything brands need to know this season”, Ad Age…
July 27, 2023
XACTV Network News 7.27.23
LINEAR TV EFFECTIVENESS The TVB released their 2023 updates to a pair of comprehensive studies…
July 13, 2023
XACTV Network News 7.13.23
LOCAL: #1 FOR BREAKING NEWS Over Half of all Americans still turn to local broadcast…
June 29, 2023
XACTV Network News 6.29.23
POLITICAL PRIMARY SPENDING Open Secrets, a non-profit organization that tracks campaign finance spending, projects that…
June 14, 2023
XACTV Network News 6.15.23
LOCAL BROADCAST: UP TO 12X STREAMING IMPRESSIONS A new report of Nielsen data found that…
June 1, 2023
XACTV Network News 6.1.23
POLITICAL AD SPENDING OUTPACING 2020 BY $200 MILLION Broadcast executives are cautiously optimistic about political…
May 18, 2023
XACTV Network News 5.18.23
POLITICAL AD SPENDING With the 2024 November election just a year and a half away,…
May 11, 2023
XACTV Network News 5.11.23
LATINX SVOD VIEWERS According to a recent report by Horowitz Research, “76% of Latinx TV…
May 4, 2023
XACTV Network News 5.4.23
RECORD SPENDING FOR MOTHER’S DAY A National Retail Federation report found that 84% of US…
April 28, 2023
XACTV Network News 4.28.23
BROADCASTERS ATTRACTING NEXT GENERATION Broadcasters are “constantly thinking about how to push brand past its…
April 20, 2023
XACTV Network News 4.20.23
THE GROWING CASE FOR FAST CHANNELS “The old, independent television business model” has taken on…
April 13, 2023
XACTV Network News 4.13.23
NIELSEN’S NEW LOCAL TV METRICS In a first for the company, Nielsen recently launched comparable…
