July 11, 2024
Video News 7.11.24
TIME SPENT STREAMING SLOWS As premium streaming platforms mature, the average time spent viewing…
June 27, 2024
Video News 6.27.24
HOT DOG! IT’S ALMOST THE FOURTH! Next week, millions of us are going to grill,…
June 13, 2024
Video News 6.13.24
THEY SAY THE NEON LIGHTS ARE BRIGHT… ON CBS Broadway has fully bounced back from…
May 30, 2024
Video News 5.30.24
AD MARKET CONTINUES TO EXPAND The U.S. ad market has entered its second year of…
May 16, 2024
Video News – 5.16.24
TV: STILL THE MOST EFFICIENT REACH MEDIUM Compared with Social Media and Digital Video, Television…
May 2, 2024
Video News 5.2.24
U.S. MEDIA CONSUMPTION PROJECTED TO INCREASE Despite a small (-0.4%) downtick in time spent with…
April 18, 2024
Video News 4.18.24
MOST CTV INVENTORY IS LINEAR When the official Q1 numbers are reported, Connected TV advertising…
April 4, 2024
Video News 4.4.24
GENERATIONS: NOT SO CUT AND DRY For advertisers, age cohorts have long been one of…
March 21, 2024
Video News 3.21.24
AD-SUPPORTED STREAMING GREW IN FEBRUARY Streamed viewing increased by ten percent last month, largely thanks…
March 7, 2024
XACTV Video News 3.7.24
TV: STILL THE DOMINANT PURCHASE INFLUENCER A recent study from GfK shows that at all…
February 22, 2024
XACTV Video News 2.22.24
JANUARY TV VIEWING INCREASES January was a great month for TV, as total viewing reached…
February 8, 2024
XACTV Video News 2.8.24
LINEAR TV DOMINATES IN REACH, TIME SPENT Even as non-linear options grow, Broadcast and Cable…
