May 30, 2024
Video News 5.30.24
AD MARKET CONTINUES TO EXPAND The U.S. ad market has entered its second year of…
May 16, 2024
Video News – 5.16.24
TV: STILL THE MOST EFFICIENT REACH MEDIUM Compared with Social Media and Digital Video, Television…
May 2, 2024
Video News 5.2.24
U.S. MEDIA CONSUMPTION PROJECTED TO INCREASE Despite a small (-0.4%) downtick in time spent with…
April 18, 2024
Video News 4.18.24
MOST CTV INVENTORY IS LINEAR When the official Q1 numbers are reported, Connected TV advertising…
April 4, 2024
Video News 4.4.24
GENERATIONS: NOT SO CUT AND DRY For advertisers, age cohorts have long been one of…
March 21, 2024
Video News 3.21.24
AD-SUPPORTED STREAMING GREW IN FEBRUARY Streamed viewing increased by ten percent last month, largely thanks…
March 7, 2024
XACTV Video News 3.7.24
TV: STILL THE DOMINANT PURCHASE INFLUENCER A recent study from GfK shows that at all…
February 22, 2024
XACTV Video News 2.22.24
JANUARY TV VIEWING INCREASES January was a great month for TV, as total viewing reached…
February 8, 2024
XACTV Video News 2.8.24
LINEAR TV DOMINATES IN REACH, TIME SPENT Even as non-linear options grow, Broadcast and Cable…
January 25, 2024
XACTV Video News 1.25.24
HOLIDAY SPENDING WRAP-UP It was a Happy Holiday season for retailers, with sales growing by…
January 11, 2024
XACTV Video News 1.11.24
CONSUMERS SAY: “MAKE STREAMING MORE LIKE CABLE!” A recent Hub Entertainment study revealed that almost…
December 20, 2023
XACTV Video News 12.21.23
BROADCAST TV VIEWING UP FOR NOVEMBER The numbers are in, and Broadcast TV’s viewership share…
