August 25, 2022
XACTV Network News 8.25.22
TV AD SPENDING REMAINS STRONG Despite the economic uncertainty brought on by inflation and a…
August 18, 2022
XACTV Network News 8.18.22
POLITICAL ADVERTISING TO HIT RECORD HIGH A report, based on real-time monitoring of linear TV,…
August 11, 2022
XACTV Network News 8.11.22
BACK-TO-SCHOOL SURVEY Data and tech company, Numerator, surveyed approximately 2,400 households for their 2022 Back-to-School…
July 28, 2022
XACTV Network News 7.28.22
STREAMING: ONE-THIRD OF TV VIEWING “Streaming audiences continue to hit record levels, with Nielsen’s The…
July 14, 2022
XACTV Network News 7.14.22
MOST WATCHED TV The Wimbledon Championships and Major League Baseball topped Inscape’s analysis of most…
June 29, 2022
XACTV Network News 6.29.22
BACK-TO-SCHOOL ANXIETY & INFLATION Inflation concerns are raising parents’ anticipated spending levels, despite most of…
June 23, 2022
XACTV Network News 6.23.22
BACK-TO-SCHOOL RETAIL SALES According to Mastercard SpendingPulse, US back-to-school retail sales are forecast to grow…
June 9, 2022
XACTV Network News 6.9.22
TV VIEWERSHIP PREFERENCES YouGov released the results of a late-April survey of 1,00 Adult…
June 2, 2022
XACTV Network News 6.2.22
NATIONAL & LOCAL AD SPENDING Standard Media Index (SMI) reports that April spending for national…
May 19, 2022
XACTV Network News 5.19.22
US SENATE CAMPAIGN AD SPENDING The Ad Age Campaign Ad Scorecard analysis, in partnership with…
May 11, 2022
XACTV Network News 5.11.22
PRE-PANDEMIC CONSUMER BEHAVIORS RETURN From concert attendance to gym measurements and airline travel, consumers are…
May 4, 2022
XACTV Network News 5.4.22
UPFRONT COMMITMENTS A report by Advertiser Perceptions and The Trade Desk indicates that ad buyers…
