December 1, 2022
XACTV Network News 12.1.22
HOLIDAY SHOPPING – BLACK FRIDAY WEEKEND Shoppers swarmed the stores and scoured online to get…
November 17, 2022
Holiday shopping, Unifying TV measurement, Nielsen’s MRC suspension, AVOD engagement, and a CTV ad forecast
HOLIDAY SHOPPING BACK TO IN-PERSON According to the NPD Group, fewer consumers plan to do…
November 10, 2022
XACTV Network News 11.10.22
LINEAR AND CTV: INTEROPERABILITY According to the IAB, linear TV will continue its ad inventory…
November 3, 2022
XACTV Network News 11.3.22
HAPPY CAUTIOUS HOLIDAYS The Conference Board released their Holiday Spending Survey and found that as…
October 27, 2022
XACTV Network News 10.27.22
SHOPPERS TO PURCHASE FEWER GIFTS This holiday season, shoppers are planning to purchase fewer gifts…
October 20, 2022
XACTV Network News 10.20.22
HOLIDAY VALUES A pre-holiday eCommerce survey from Baird Equity Research “suggests consumers are prioritizing values”,…
October 13, 2022
XACTV Network News 10.13.22
POLITICAL AD SPENDING According to Kantar’s VP Growth & Strategy, with over $4.5 billion committed…
October 5, 2022
XACTV Network News 10.6.22
DIGITAL VIDEO TRENDS eMarketer released its Q3 report, which focuses on monetization, audience, and content.…
September 29, 2022
XACTV Network News 9.29.22
THE MOST SHIPPED SMART TVS Research company Omdia, found that “shipments of smart TVs powered…
September 22, 2022
XACTV Network News 9.22.22
STREAMING BREAKS MORE RECORDS According to Nielsen, streaming claims “35% of total TV usage in…
September 15, 2022
XACTV Network News 9.15.22
TV VIEWERSHIP HABITS As NBC considers handing over its 10 pm hour to local stations,…
September 7, 2022
XACTV Network News 9.7.22
VIDEO DEVICE AND USAGE STUDY The 2022 Media Devices and Usage Study, conducted by GfK…
