June 14, 2023
XACTV Network News 6.15.23
LOCAL BROADCAST: UP TO 12X STREAMING IMPRESSIONS A new report of Nielsen data found that…
June 1, 2023
XACTV Network News 6.1.23
POLITICAL AD SPENDING OUTPACING 2020 BY $200 MILLION Broadcast executives are cautiously optimistic about political…
May 18, 2023
XACTV Network News 5.18.23
POLITICAL AD SPENDING With the 2024 November election just a year and a half away,…
May 11, 2023
XACTV Network News 5.11.23
LATINX SVOD VIEWERS According to a recent report by Horowitz Research, “76% of Latinx TV…
May 4, 2023
XACTV Network News 5.4.23
RECORD SPENDING FOR MOTHER’S DAY A National Retail Federation report found that 84% of US…
April 28, 2023
XACTV Network News 4.28.23
BROADCASTERS ATTRACTING NEXT GENERATION Broadcasters are “constantly thinking about how to push brand past its…
April 20, 2023
XACTV Network News 4.20.23
THE GROWING CASE FOR FAST CHANNELS “The old, independent television business model” has taken on…
April 13, 2023
XACTV Network News 4.13.23
NIELSEN’S NEW LOCAL TV METRICS In a first for the company, Nielsen recently launched comparable…
March 30, 2023
XACTV Network News 3.30.23
STREAMING GROWTH: SVOD EDITION According to the quarterly report from Antenna, 32% of subscriptions added…
March 23, 2023
XACTV Network News 3.23.23
AMERICA’S EASTER SPENDING The NRF expects Easter spending to hit a new record this year…
March 16, 2023
XACTV Network News 3.17.23
STREAMING AWARENESS & UNDERSTANDING According to Hub Entertainment Research’s annual Evolution of Video Branding survey,…
March 9, 2023
XACTV Network News 3.9.23
JOINT INDUSTRY COMMITTEE (JIC) REVEALS CERTIFICATION CRITERIA The JIC announced its initial requirements for premium…
