January 11, 2024
XACTV Video News 1.11.24
CONSUMERS SAY: “MAKE STREAMING MORE LIKE CABLE!” A recent Hub Entertainment study revealed that almost…
December 20, 2023
XACTV Video News 12.21.23
BROADCAST TV VIEWING UP FOR NOVEMBER The numbers are in, and Broadcast TV’s viewership share…
December 7, 2023
XACTV Video News 12.7.23
RECORD-BREAKING HOLIDAY SPENDING It feels like we talk about this in every edition of Video…
November 15, 2023
XACTV Video News 11.16.23
CONSUMERS CONFIDENT DESPITE ECONOMIC CHALLENGES As the Holiday shopping season approaches, consumer spending projections are…
November 2, 2023
XACTV Video News 11.02.23
LOCAL AD REVENUES PROJECTED UP FOR 2024 Local advertising revenues are projected to grow 8.6%…
October 19, 2023
XACTV Video News 10.19.23
SEPTEMBER RETAIL SALES EXCEED FORECASTS Boosted by motor vehicle sales, dining & entertainment spending, and…
October 5, 2023
XACTV Video News 10.5.23
U.S. AD MARKET STABILIZING? For the first time in over a year, U.S. ad spending…
September 22, 2023
XACTV Video News 9.22.23
LOCAL BROADCAST TV: $24 BILLION NEXT YEAR? In a report released on Thursday, BIA Advisory…
September 8, 2023
XACTV Video News 9.8.23
TV VIEWERS: “WE’LL WATCH COMMERCIALS” A recent study by Hub Entertainment Research shows that a…
August 24, 2023
XACTV Video News
HO-HO-HOPE YOU’RE READY FOR CHRISTMAS! In our last issue, we addressed Back to School marketing…
August 10, 2023
XACTV Network News 8.11.23
BACK-TO-SCHOOL STRATEGIES In their report on “everything brands need to know this season”, Ad Age…
July 27, 2023
XACTV Network News 7.27.23
LINEAR TV EFFECTIVENESS The TVB released their 2023 updates to a pair of comprehensive studies…
