December 19, 2024
Video News 12.19.24
A SUPER DUPER SUPER SATURDAY No matter how early people start their holiday shopping, there…
December 5, 2024
Video News 12.05.24
NIELSEN: ONE BIG STEP CLOSER TO A SINGLE MEASUREMENT We’ve heard it before, but this…
November 14, 2024
Video News 11.14.24
VIEWERS WATCHING MORE CONTENT ON FEWER PLATFORMS As total monthly subscription costs begin to approach…
October 31, 2024
Video News 10.31.24
HALLOWEEN SCARES UP SPENDING Shoppers are still spending a ton of money this Halloween—$11.6 billion…
October 17, 2024
Video News 10.17.24
MODERATE HOLIDAY SPENDING INCREASES PROJECTED The National Retail Federation has released its forecast for Holiday…
October 3, 2024
Video News 10.3.24
HISPANIC VIEWERS FAVOR STREAMING A recent Nielsen report shows that Hispanic viewers spend a greater…
September 19, 2024
Video News 09.19.24
STREAMING: NOW THE DEFAULT FOR MOST VIEWERS When you turn on the TV, what’s your…
September 5, 2024
Video News 9.05.24
JULY AD SPENDING WAY UP… THANKS OLYMPICS! Boosted by the five days of Summer Olympics…
August 22, 2024
Video News 8.22.24
PAY LESS BUT SEE SOME ADS? YES PLEASE. Earlier this year, we shared a study…
August 8, 2024
Video News 8.8.24
POLITICAL ADVERTISING: WHO’S SPENDING WHAT—AND WHERE As of August 2, Democrats have spent nearly twice…
July 25, 2024
Video News 7.25.24
CTV SPENDING EXPECTED TO RISE Connected TV advertising continues to grow in popularity, with more…
July 11, 2024
Video News 7.11.24
TIME SPENT STREAMING SLOWS As premium streaming platforms mature, the average time spent viewing…
