Local Engagement. National Scale.

XACTVSM delivers a national footprint by accessing, optimizing and tracking local broadcast programming to deliver engaged audiences.

Powered by IBM Cloud & Machine Learning Technology

XACTV supplements a national plan to expand reach and deliver efficient cost.

Declining ratings. Less inventory. Fragmentation. XACTV helps advertisers navigate today’s challenging media marketplace by estimating and optimizing local market inventory to create and deliver a national plan. Automated tracking throughout the campaign ensures all KPIs are delivered.
We work with our clients and agency partners to understand campaign goals.

XACTV℠ Advantages

Machine Learning

Machine learning for Nielsen estimates and buy optimization allows for guaranteed deliveries and greatest efficiencies

Fair National Distribution

Fair national distribution ensures local spots are balanced across markets to achieve plan

Custom Program & Daypart Targets

Custom program and daypart targets based on 3rd-party data

Tracking & Delivery

Access to tracking and delivery reporting and final client analytic dashboards

Nielsen Guarantees

Nielsen guarantees for NTI or NSI

How it Works

Campaign Goals

  • Programming Targets
  • Daypart targets
  • Budget & CPM
  • Demo
  • Flight Dates
  • Audience Target

+

Media Components

  • Station Inventory
  • Creative
  • Nielsen Data

=

National Plan

Guaranteed Delivery Post Analytics

POWERED BY

Machine Learning & Automation

  • Nielsen Estimation
  • Tracking & Reporting
  • Inventory Optimization

Campaign Goals   →

  • Programming Targets

  • Daypart targets

  • Budget & CPM

  • Demo

  • Flight Dates

  • Audience Target

National

Plan

Guaranteed Delivery Post Analytics

←  Media Components

  • Station Inventory

  • Creative

  • Nielsen Data

POWERED BY

Machine Learning & Automation

Nielsen Estimation | Tracking & Reporting | Inventory Optimization

Activation Strategies

XACTV supplements a national plan to expand reach and deliver efficient cost.

Daypart Targeting

Gain efficiency through strategic targeting of dayparts.
  • Early Morning
  • Daytime
  • Late Night
  • Prime Alternative
  • Overnight

News Targeting

Access local news not available on a national basis, in addition to network early morning programming.
  • Early Morning News
  • Noon News
  • Evening News
  • Late News
  • Combos

Custom Programming

Create custom programming sets that strategically reach your target audience.
  • Entertainment
  • Talk
  • Comedies
  • Dramas
  • Gameshows
  • Court
  • Classics
    & more

Proven Performance

Our proprietary platform has expanded the national TV marketplace by aggregating local broadcast inventory with proven results:

  • Client delivery of 103% (on average)
  • 100% Nielsen guarantees

Impression Delivery Across All Verticals

CPG

103.82%

Insurance

107.74%

Pharma

101.21%

Retail

103.18%

Fast Casual

102.89%

Alcohol

102.67%

Beauty

106.93%

Mattress

108.23%
– Total

Case Studies

Objective:

Increase available supply for Early Morning News, including national network news, to mitigate current national cost increase

Strategy:

Early Morning news placement inclusive of Today Show, GMA, CBS This Morning, and local news

Results:

65

65% of Impressions to Air in Big 3 Morning Shows

35

35% of Impressions in Local News

11

11% Efficiencies vs. National CPM

100

100% Delivery

Objective:

Expand reach and programming to supplement national campaign. Define specific programming that will reach targeted diners

Strategy:

Target off net comedies and news programming not available for typical national purchase, to air in conjunction with national cable plan

Results:

50

50% Impressions 8 Targeted Comedies

50

50% Impressions Local Evening and Late News

113

113% Delivery & Expanded Reach Outside of Cable Plan

Objective:

Access Early Morning Inventory on Broadcast to compliment national plan to expand reach and deliver more efficient cost.

Strategy:

Utilize Automated Unwired TV network to aggregate local market broadcast inventory achieving national scale.

Results:

101

National NTI delivery guaranteed 101%

26

26% savings vs National CPM

1

1 National Plan

Contact Us

Our Office:

298 5TH AVENUE
3rd Floor
NEW YORK, NY 10001

©2018 XACTVSM

XACTV is a service mark of an affiliate of XACTV and any unauthorized use is expressly prohibited.